Dear Airlines
I read HERE that airlines will be trying out all kinds of new fees this summer. Since flyers have previously refused to pay fare increases (simply by not flying), they figure they can slip in a fare increase by charging you for things that you've obviously taken for granted previously, like requesting a window or isle, or a pillow or blanket.
My favorite is the "fuel surcharge". Like they've never chraged you for the fuel before. Southwest doesn't charge a "fuel surcharge". You know why? Because back in 2000-2001, Southwest did what every other airline should have been doing - buying Jet Fuel futures at the prices they were paying then. The contracts only cost a couple bucks each, and if the price of oil doesn't go up, you don't have to exercize. So Southwest was basically doing what every other airline should have done. Why can I say that authoratively? Because every other airline used to do it, until they decided it wasn't worth the money any more.
So insteead, now those airlines are charging you for their incompetence, by charging you a surcharge for something that they always used to charge you in the fare, but now that fuel prices have gone up but customers won't pay a fare increase, they have to charge it another way.
So here's my response to airlines: I'm driving to Orlando this summer. When I check into a hotel, the pillow and blanket that I pay for will not have a "surcharge". And while I'm driving on the tollways, they will not charge me a baggage surcharge for taking my clothing with me on the trip. When I go fill up my gas tank, I'm pretty sure that gas stations won't be charging me a "fuel surcharge" for the fuel I just paid for. Maybe airlines should learn from them.
